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About the FSRG Initiative

We seek to help society find balance and stability with gambling. It’s not a new concept, but new methods are concerning.

Why is this important?

Exploring the problem

Gambling is more accessible than ever.

It’s woven into sports, social media, and everyday digital life.

At the same time, nearly half of U.S. adults live paycheck to paycheck, contributing to financial stress that impacts mental health, relationships, and long-term stability.

Gambling should be viewed as an outcome, not an income.

For many, gambling adds another layer of strain that is often hidden.

Financial harms like mounting personal debt and depleted savings, to housing insecurity and disrupted family finances, may be the first visible signs of deeper emotional or financial distress.

Gambling should not cause harm.

Gambling should not cause harm.

Without early intervention, these challenges can escalate into more serious crises.

Emerging models like prediction markets, alongside rapidly expanding sports betting and other traditional forms of gambling, may be the first visible signs of a shifting risk landscape.

What often begins as casual or financially framed participation can mask deeper exposure to behavioral addiction, financial instability, and mounting psychological strain.

Our Mission

To Provide Actionable Solutions for the Real-World

The Financial Stability and Responsible Gambling Initiative is a proactive, evidence-based effort aimed at reducing the financial harms associated with gambling.

By uniting experts across sectors and sharing data-driven solutions, we’re building a more responsive, resilient system — one that supports financial well-being and drives lasting change.

What we’re building

Launched by Kindbridge Research Institute in partnership with UCLA, the FSRG Initiative is the first coordinated U.S. effort to address gambling-related financial harm as both a public health issue and a threat to financial well-being.

Our approach

The Initiative’s Work Focuses on Four Core Areas

Research and Cross-Sector Insights Report

Conducting a national landscape analysis and stakeholder workshops to map risk, surface trends, and generate actionable Insights.

Cross-Sector Collaboration

Building a network of financial institutions, health experts, researchers, and community organizations to break down silos and align on best practices.

Practical Tools and Resources

Developing materials and guidance to help institutions respond effectively, consistently, and proactively.

Policy and Systems Change

Translating research and lived experience into actionable policy recommendations and industry standards.

Who is involved?

It Takes a Village...

This is a collaborative, multi-sector effort, representing:

  • 1

    Financial Services & Technology

  • 2

    Public Health & Mental Healthcare

  • 3

    Research & Insights Organizations

  • 4

    Government & Nonprofit Organizations

Partner with us

The FSRG Initiative is a proactive, evidence‑based effort aimed at reducing the financial harms associated with gambling.

  • Make a lasting difference in public health
  • Understand the hidden impacts of gaming & gambling addiction.
  • Stay on the pulse of this issue with the latest research
  • Insulate yourself from risk